Publishing in print and the 'net - and how it is and isn't working

In a recent column from Bob Cringely (his pseudonym), he boils down the real "business problem" for us in all media. The media advertising market itself is stagnant or shrinking -

including problems with online.

There's the old saying - "everyone wants to go to heaven, but nobody wants to die." Online, everyone wants a robust web experience, but it seems like nobody wants to pay.


OK - some of us pay. But just a fraction of the regular online-active users. Many users DO pay, but it is to AOL or Comcast or Roadrunner. Yahoo News may be the top internet portal, but most of their content comes from others (although I understand that they DO pay something for the privilege of using content from others). Other web news portals have been laying off staff and cutting back.

So how do we survive and thrive in an environment where "flat" revenue will be considered best case? Maybe this is cyclical, but I suspect it is not.

That's where that "trust" and "ethics" theme returns. In public media, it is an edge, if we can keep it. Business models and technology don't alone don't sustain what we're about - accurate, independent and accessible.

Finally getting into the blogosphere

While I've been online since the 1980's - and involved with computing since the 1970's - this is my first step into the whole blogging business (at least of my own creation).

For those who have been subjected to my many e-mail essays on topics via e-mail and listserv's, I suspect this will contain similar stuff - just not cluttering your "in" box.

We'll just have to see how this internet thing pans out!

seh