Wednesday, November 16, 2011

What a difference five years makes

More changes are coming in the online space, but this is a good indication of how where you stand is not where you are going.


Today, a story about the shift the past 5 years toward mobile and iOS (iPhone/iPad, etc) devices. The media site Talking Points Memo has put up the statistics on who looks at their content and from what kind of operating system. Windows has dropped a lot. Mobile devices are booming.


And 3/4 of mobile "views" are on iOS (apple-ish) devices.

Putting it all together:
"So give or take, around 40% of the visits to TPM come from computer
s or devices that use an operating system built by Apple. Compare that to 20% only 5 years ago."

As I recall, 5 years ago, I had a Palm TREO, which I thought was quite the device. Today, an iPhone 4s, which is a remarkable phone and computer that is also made of beautiful but very slippery glass. I still own a powerful Windows computer which I hardly fire up at all any more.

Anecdote is not data, but things are changing. Thing is, they always have been changing. The next five years will have a new story, to be sure.

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